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5 Reasons Why Creativity Is The Heart And Soul Of Your Business

I’m going to tell you something that might surprise you. You’re a creative person. And you’re probably a lot more creative than you ever thought possible, too!

Recently on Rebecca Undem LIVE (my weeky Facebook show) I shared that creativity isn’t something that just a few select people own. It’s a skill, a discipline that anybody can develop at any time. So whether you ever thought you had that gift or not, let me assure you that you DO.

This is especially good news if you’re an entrepreneur. Because when it comes to it, creativity is at the heart and soul of your business. Your creative power helps you grow, adapt, and innovate, all of which are essential to every business on the planet!

Even if you work for someone else, your creative power can move mountains. It works wonders for problem-solving, idea implementation, and of course, human connection.

Like we talked about last week, creativity isn’t just about arts and crafts (although those are fun, too). It’s actually about innovative ways to tackle day to day problems.

So clearly, in business, whether you’re the owner or the employee, you’re going to require a lot of that creative spark for both short and long-term solutions. Not to mention those innovations that keep your business viable.

In short, creativity helps you bring your value to the table. And creating value for your clients, customers, and colleagues is what business is all about!

Now, if you’re a solopreneur, it’s pretty much all on you to make it happen in your business every day. That means you have to take the initiative to find innovative ways to grow and expand, and stay in the game. And creativity is the way to do that!

The entrepreneur life is my perspective, but creativity matters regardless of what your work life entails. It’s the key to growth, expansion, and greatness. It’s the way to keep yourself inspired as well as impact the lives of others.

But how specifically does that creative muse light up your business and skyrocket your impact? Let’s talk about the top five reasons why when it comes to business, creativity is king!

Number One: It helps you gain other people’s perspectives (and broaden your horizons!) I don’t know about you, but I tend to geek out over personality assessments. The Myers-Briggs, the DiSC profile, the Sally Hogshead Fascination test–I know and love them all!

These kinds of profiles are a fascinating way to get to know yourself better. But if you read between the lines, you’ll find a deeper meaning in all of these tools.

They all remind us all that there are multiple ways to view the world. Everyone has their own way of processing information and making decisions. And no two perspectives are alike.

Take the Myers Briggs Type Indicator, for example. There are 16 different possible options. That means 16 ways of perceiving and processing information. And no one type can provide the ultimate solution to any problem.

If you’re genuinely interested in finding new solutions to enduring problems, it’s essential to get out of your head and look beyond your own point of view as often as you can.

And this is exactly what the creative process entails!

Number Two: It helps you recognize the details while also connecting the dots. Some of us plan a project with the big picture in mind, while others see all the intricate details of every step. It’s the difference between seeing the forest for the trees and focusing on every single tree.

Both of these approaches have their advantages, but also their drawbacks. It’s easy for the detail-oriented among us to get bogged down “in the weeds” of a situation. And it’s just as easy for those who value the bottom line to miss the essential particulars in a scenario.

That’s when bringing in fresh eyes helps you see patterns, pathways, AND details that might otherwise have gone amiss.

So getting the perspectives of both the detail-oriented and the big-picture peeps is huge. It helps you see the complexities and nuances of a situation as well as the connect the dots and bring it all together.

And from a business standpoint, it helps you expand your ability to draw better conclusions and create more innovative solutions.

Number 3: It helps you maximize your resources. Let’s be real. If you’re a solopreneur, you’re limited on time and energy. You’re the CEO, the CFO, and the content creator all in one. (Oh, yes, and then there are the actual services you provide…)

So many tasks. And yet so often so many limits on your time, energy, and of course, money.

Not everyone has the funds to hire a team, especially when they’re in the startup phase, not to mention the time or the energy to handle every single thing on your own. But if you are able to bounce ideas off of others and get creative insights, you can find new ways to make the most out of the resources you have. Even if they’re more limited than you’d like them to be!

Number 4: It leads to innovation. What does every business owner want the most? Innovation. Everyone wants to be the first one to come up with the “next big thing.”

And the bigger the company, the more it wants to be THE leader in the field.

What comes up when you hear the word “innovative?” Most of us envision crazy-futuristic technology. Maybe that miracle gadget or process that the world has never seen.

But really, “innovation” is just figuring out how to adapt, change, and allow your business to grow. And to ultimately become all it was meant to be.

Now, even if you’re a one-woman show, I bet you want to create a little innovation of your own. And how do you pursue innovation? With a little bit of ambition and a LOT of creative drive.

Number Five: It helps us inspire and motivate people. One thing you’ve probably noticed as a business owner is that people don’t always follow the path that the analysts predict, especially when it comes to their buying decisions.

The truth is that people make purchasing decisions based on feelings, even the most rational left-brained thinkers. Everyone feels things. And those emotions are what triggers the action to buy.

At the end of the day, customer and client satisfaction is about more than just numbers and metrics. It’s about appealing to people’s hearts as well as their heads. It also means creating and adapting our products and services so that they speak to people in a sincere and relatable way.

And this is the fifth way that creativity carries the day!

So there you have it! Five ways that creativity helps your business grow, expand, and innovate. It’s what literally keeps you “in business,” so that you can do what you love, make an impact, and change lives!

Now, I would be remiss if I didn’t give you this last little bit about creativity in business (and in life, for that matter…)

Creativity is about more than just good ideas. The idea alone is not going to do it. You’ve got to put the plan into action.

If you have a zillion innovative thoughts running through your mind, that’s a beautiful thing. But that alone makes you imaginative, not necessarily creative.

The creativity part comes when you turn those thoughts into something. And that, of course, requires a little bit of action! So to that end, I’ve got a challenge for you…

Think about the five best ideas you’ve had over the last 12 months. They could be about anything–making a tweak to a tried-and-true process, adding a new step to familiar strategy, or changing up an old game plan.  

Now, once you’ve identified your five ideas, ask yourself this…

Did you put your ideas into action, or did you just think about doing it?

Being imaginative is beautiful, but being creative is even better. Getting those ideas out of your head and into the world is how you truly impact the world and affect change.

And I’m guessing that’s what you really want, right?

Remember, creativity isn’t just about Mod Podge and glitter. It’s about ideas. It’s about expanding your mind through new experiences and new perspectives. And then taking action to make those ideas come to life!

And I don’t think it’s an understatement to say that creativity is at the very heart and soul of a business. So use it well!

Now, before I go, let’s get back to our challenge for just a moment!

Look at the list of your five big ideas. Then choose one that you put on the back burner, bring it to life! Come on over to the Groove Seekers Community (if you’re not there already) and share your game-changing idea, then tell us how you’re going to put it into action!

Can’t wait to see what you create!


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