Digital Marketing in Small Towns with Molly Knuth
Today’s guest is Molly Knuth, owner of Molly Knuth Media, a social media marketing agency dedicated to helping connect small businesses to their customers in a better way.
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Digital Marketing in Small Towns Episode Summary:
On the show today, Molly Knuth—or Iowa Rebecca as you’ll hear she now calls herself—joins Rebecca to chat about her journey of becoming a social media marketing expert that supports small-town entrepreneurs and small business owners to better connect with their customers.
Molly shares a wealth of information about how to start doing social media marketing, even if you’re scared or you believe you just don’t have the time to devote to doing it well. She makes a case for why all digital marketing (website and social media) is here to stay and what local businesses are missing out on if they don’t have a web presence.
About Molly Knuth
In 2016, Molly Knuth was a high school English/Language Arts teacher-turned-stay-at-home mom who saw a need in her community to connect small businesses with their customers in a better way.
Up until that time, most business owners in her small rural town of Cascade, Iowa, still depended on word-of-mouth advertising to attract new clients and jobs. It wasn’t until a pair of family members started a new business and brought Molly in to help with their marketing that she started a Facebook page, and the power of social media marketing for small-town small businesses really took off.
Since 2016, Molly’s one client has blossomed into Molly Knuth Media: a digital marketing agency offering monthly social media management, website building and design, speaking and coaching opportunities, weekly live trainings on her Facebook and IGTV accounts, and new advertising avenues to spotlight rural businesses and the communities in which they can be found. Whether you’re looking for a couple tips to boost your social strategy or account management, Molly and her team are here to help you market your small business better online.
In this episode, we tackle…
What are the biggest roadblocks to doing social media marketing well?
People are often afraid of what they don’t know and social media can still feel new to local business owners. Small businesses are busy and tend to question whether they have the time or the budget to devote to marketing. And finally, many local businesses don’t believe they need it. They believe because they’re local, social media won’t do anything for them as their primary traffic comes from word-of-mouth referrals.
Why can’t I just use my personal Facebook profile to market my business?
Molly answers this thoroughly in the episode, but to start, it’s against Facebook rules. If you’re using a personal profile to market a business, you run the risk of having Facbeook shut you down. Plus, there are analytics, data, and tools available to support you as a business owner that don’t exist on a personal profile. Bottom line: get your business on a business Facebook page. Do it now.
Listen to this episode to hear more about:
- How digital media is like word-of-mouth on steroids
- How to deal with the fear that people will make negative comments
- How to get over feeling like you’re just bragging on social media
- Simple ideas to get started now without a ton of time or money
- How service providers (even trades contractors, like a plumber!) can use social media successfully