When Business Uncovers Passion

On today’s show, Stephanie Wilde, founder of Say Anything Jewelry, joins Rebecca to talk about how her passion for creating things led to starting her jewelry business and how her jewelry business led to her discovering a passion she didn’t know she had.

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When Business Uncovers Passion Episode Summary:

On the show today, Stephanie Wilde, founder of Say Anything Jewelry, shares her entrepreneurial journey of starting and growing her jewelry business. She offers lots of insights and wisdom about how to be a business owner and she also shares how her customers turned her on to a cause that she now passionately advocates for—suicide prevention. Rural America is grappling with an increase in suicide so this timely episode is not to be missed.

In this episode, we tackle..

What was the hardest part about scaling your business?
Stephanie shared that many people tried to tell her that having only jewelry in a brick and mortar store would never work. And while she admits to the need to have an online presence as well—she started her lines on Etsy—she never allowed what other people thought to deter her from what she wanted to create. 

How did you become involved in supporting suicide awareness and prevention?
Stephanie shares that her customers really drove this in her life. Because Say Anything Jewelry designs customized pieces often stamped with handwritten notes and/or fingerprints, many people were ordering pieces to honor someone they lost. As more and more customers started sharing their stories of losing loved ones to suicide, Stephanie felt a deep calling to do something more. Listen in to hear what’s doing and how you can get involved, too!

Listen to this episode to hear more about:

  • Why it’s so important to create a business that supports your family and lifestyle rather than trying to make your family adapt to your business
  • The importance of asking your friends and family, “How are you feeling?” and being ready to hold space for whatever their answers may be
  • Why there is still such a stigma around mental health, particularly in rural areas
  • How our businesses can open up our lives to passions we never considered before
  • Why the “green bead wearers” are the unsung heroes of the American Foundation for Suicide Prevention walks


About Stephanie Wilde

I started my business on my kitchen counter in 2009. My kids were just babies at the time. I was working full time as a server and had broken my foot and was unable to work (a Godsend in hindsight). During that time I saw this amazing hand-stamped jewelry online, but was unable to find out how it was made (it was before YouTube had a tutorial on it if you can believe that). After some research and trial and error, I figured it out! 

After about a year, I was able to quit my job and a year after that in 2011, I opened up my retail location. In 2012, Karla Hassebroek and I began creating our fingerprint and handwriting keepsakes that have become so meaningful to so many people.They are a ministry of sorts to those that receive them and I love hearing stories about people’s loved ones and their lives. In 2015 we moved into our larger location at 225 S. Phillips Ave in the heart of downtown Sioux Falls. 

My husband and I live in Sioux Falls with our two kids Lilly (14) and Graham (12) and our rescue dog Molly. I work my business around my family so that I can be there to taxi them to play practice and wrestling and attend nearly every event they have. We love to camp in the summer and make memories together!

I began volunteering for the American Foundation for Suicide Prevention- AFSP in 2011 and became a board member for the SD chapter in 2016. The AFSP is a national nonprofit organization that raises awareness, funds scientific research and provides resources and aid to those affected by suicide. The AFSP also advocates for suicide prevention at the state and national level of government. You can volunteer in your state too!


Connect with Stephanie

Say Anything Jewelry Website: https://sayanythingjewelry.com/
Say Anything’s Facebook Page: https://www.facebook.com/sayanythingbystephanie/
American Foundation for Suicide Prevention: https://afsp.org/